Jodo is a mission-oriented early-stage fin-tech startup which is building a suite of carefully
tailored financial products and delivery mechanisms to fulfill the aspirations and needs of
middle-income households in urban India. Jodo is started by three cofounders, who have a
pedigreed education background (IIT/IIM) and relevant professional experience in financial
services. More importantly, they come from a similar background as the customer segment
they are serving, and have done extensive customer research to understands the needs of
the customer. Jodo is backed by high-quality investors to realise this mission.
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