About Jodo

Jodo (www.jodo.in) is a mission-oriented high-growth startup whose first product is an innovative financing product to help parents manage their kid's school/institute fee expenses. Jodo is building a suite of payments and financing products to make education spends more convenient, affordable and rewarding for parents. Jodo aims to be a category-creating company with a mission to be a trusted partner to parents in fulfilling their aspirations for their kids' education.

Jodo is backed by marquee VC investors – Elevation Capital and Matrix Partners – to realize this mission. Jodo is started by three co-founders who have a pedigreed education background (IIT/IIM) and professional background (ex- Nomura, Goldman Sachs, Morgan Stanley, Barclays, Matrix Partners).

Role Description

Jodo is looking for a Content Marketer to conceptualize and execute the content strategy of the organization. This is an opportunity to build the brand from scratch by bringing fresh ideas on board to engage our key target audience of parents across various platforms.

Responsibilities

• Develop relevant and fresh content ideas to educate and engage our target audience
• Write research-backed, high-quality pieces that demonstrate thought leadership
• Pen different content types with high reach – long-form articles & blogs, social media assets including reels, website copy etc.
• Monitor analytics to measure the effectiveness of the content strategy
• Liaison with designers to get the content ideas executed timely

Requirements

• 2+ years of experience in professional content writing/ copywriting/ content strategy
• Passionate about writing – Gets a kick out of writing well-crafted copy
• High sense of ownership – Personally feels responsible for all the content published across the company
• Up to date with social media trends
• Hungry to learn and grow - Passion to learn, add skillsets & be a better professional
• SEO and SEM knowledge is a plus